SECRET LAB
Secret Lab — Building the bridge between traditional filmmaking and AI
AI-Native Entertainment Company · Human-Led, AI-Accelerated
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The Shift
The Shift

AI has moved into real production. The question is no longer whether, but who learns to use it first.

The Opportunity
The Opportunity

Most have access to the tools. Very few know how to use them. The bottleneck has shifted from technology to experience.

The Problem
The Problem

Filmmaking and AI systems rarely live in the same team. That gap is where most companies fail.

Why Secret Lab
Why Secret Lab

Filmmaking plus Post Production plus AI Systems. We come from the cutting room, not the lab.

What We Do
What We Do

From idea to delivery. Engage us for one stage, or the entire pipeline.

Hybrid by Design
Hybrid by Design

We do not replace filmmakers. We empower them. Same story, same people, less friction.

The Economics
The Economics

Reduce costs, increase clarity, iterate faster. The biggest savings come from better decisions made earlier.

The Work

Generated, then finished like film.

Spots built end to end in our pipeline, plus a noir short with a character held consistent across every shot. Press play.

Brine

Seafood

Cosmo Crunch

Stop-Motion

Zing

Energy Drink

Rally

Energy · Sport

Robot Detective — a Secret Lab short film

Black Blade
Live-Action Series

Black Blade

Henchmen
Series Pilot

Henchmen

The End of the End
Animation

End of the End

The Mill
Comedy

The Mill

Original IP, developed end to end through Story-to-Screen™.

Team

We come from production, not tech.

Founded by veteran film and television professionals and members of the Motion Picture Editors Guild, IATSE Local 700.

Jon Sawa

Jon Sawa

Creative Director

Filmmaker, VFX editor, photographer, and AI workflow developer.

jonsawa.com
Ron Rauch

Ron Rauch

Workflow Architect

Production systems strategist for scalable post-production and AI integration.

ronrauch.com
Mike Boord

Mike Boord

AI Systems Lead

Advanced AI workflows, automation systems, and generative media pipelines.

Portfolio
Veteran Film & Television · MPEG / IATSE Local 700
We Are Building It
We Are Building It

Every project strengthens the pipeline. Every pipeline strengthens the next project.

The Ecosystem
The Ecosystem

More than a studio. A hybrid filmmaking ecosystem.

The Window
The Window

The window is open now. It will not stay open forever.

Human Stories
Human Stories

Stories will always be human. The tools will evolve.

We Accelerate Filmmaking
We Accelerate Filmmaking

We do not sell AI. We accelerate filmmaking.

The Future
The Future

Accelerating the next era of filmmaking.

The best filmmakers of the next decade will be those who master both.

Investment

The window is open now.

Secret Lab is an AI-native entertainment company led by working motion-picture professionals, building the studio and the systems for a future where more stories get made. We welcome conversations with aligned investors and partners.

Contact

Let's build something together.

Whether you are developing a film, a television project, a campaign, original IP, or a production workflow, we would love to talk.